In a world where travel is constantly being redefined, Fouad Hassoun stands as a seasoned innovator who continues to reshape the hospitality landscape with clarity, courage, and creativity. As the President of Kiwi Beach Resorts and Top2Go, his approach blends tradition with technology, offering travelers more than just stays—they’re offered thoughtfully designed, memorable experiences.
We caught up with the hospitality veteran to understand how he leads innovation at scale, manages operations across continents, and keeps the guest at the center of everything.
Knowing When to Innovate
For Fouad, innovation isn’t a guessing game—it’s a well-timed response to change.
“I analyze market shifts, guest expectations, and new technologies. When I notice patterns or untapped opportunities, I act decisively,” he says. “Being proactive helps us stay ahead before the industry even catches on.”
This sharp sense of timing has helped him consistently deliver fresh, relevant offerings in an ever-evolving industry.
Tech That Makes Travel Personal
At Top2Go, one of Fouad’s recent breakthroughs has been the use of AI-powered dynamic pricing.
“It adjusts travel costs based on real-time demand, seasons, and personal preferences,” he explains. “It makes bookings smoother and more personalized.”
For guests, that means better value and more control over how they travel. For the company, it’s a smarter, more adaptive way to operate.
Blending Global Comfort with Local Flavor
Operating resorts and cruises across diverse regions, Fouad knows the value of cultural connection.
“We offer global standards in service, but every location honors its roots,” he shares. “From cuisine to design, we celebrate local traditions to give guests an immersive, authentic stay.”
This balance of familiarity and uniqueness has become a signature feature of his brands.
Letting Data Lead the Way
Fouad doesn’t rely on instinct alone—real-time analytics help him make informed decisions across the board.
“One example is how guest behavior data led us to refine our meal options. The result? A big jump in satisfaction ratings.”
Whether it’s adjusting pricing, planning services, or improving logistics, the numbers guide his next move.
Empowering Teams, Inspiring Innovation
Innovation also comes from within. Across his companies, Fouad invests in continuous training, encourages cross-cultural collaboration, and places trust in local leadership.
“This mix keeps our teams strong and our ideas fresh,” he says. “Everyone brings something valuable to the table, and that fuels real growth.”
Adapting in the Post-Pandemic World
The hospitality industry was hit hard during the pandemic—but Fouad met the moment with smart solutions.
“We overhauled our digital booking systems, adopted predictive staffing models, and built flexibility into our reservation process,” he says.
These changes ensured that guests still received high-quality service, even when demand was uncertain.
Making Sustainability Part of the Journey
Sustainability at Fouad’s companies goes beyond operations—it’s something guests experience.
“From organic dining options to carbon-neutral excursions, we engage travelers in eco-conscious choices,” he explains. “It’s about making the planet part of the story.”
Guests leave with great memories—and the knowledge that they made a responsible choice.
What’s the Next Big Disruption?
For Fouad, the answer is clear: Artificial Intelligence.
“AI will completely reshape personalization. From planning to on-site service, intelligent systems will guide every step,” he says. “We’re already integrating AI into our platforms—from travel recommendations to digital concierge support.”
Advice for the Next Generation
To aspiring tourism entrepreneurs, Fouad offers practical wisdom.
“Don’t focus only on infrastructure. Build experiences people can’t find anywhere else. Use tech to scale, but always keep the human touch.”
Innovation, he says, should solve problems, not just look impressive.
Looking Ahead: The Next Chapter
Fouad’s next mission is big: expand Kiwi Beach Resorts globally and push the boundaries of personalized, tech-enhanced travel.
“AI, VR, hyper-personalization—they’re not the future anymore, they’re the now,” he says. “My goal is to make those tools intuitive, not intimidating, for travelers.”
Staying Creative While Leading at Scale
So how does he stay focused while overseeing thousands of employees and countless moving parts?
“I keep the vision wide, but delegate execution. I stay close to the ground—talking to frontline teams and visiting markets regularly. That keeps my perspective sharp.”
The Decision That Started It All
Reflecting on his long journey, Fouad points to one defining choice: launching Flash Tour back in the 1980s.
“It was a bold step at the time. But it taught me early how to adapt, how to see opportunities before others do,” he says. “That mindset still drives me today.”
Final Thoughts
From bold beginnings in Egypt to global expansion in Europe, Fouad Hassoun’s story is one of timing, vision, and action. In every decision, he asks a simple question: Does this make the experience better? And through innovation, he finds the answer—again and again.
As hospitality evolves, one thing is certain: Fouad will always be two steps ahead—quietly building the future of travel, one inspired journey at a time.